William Bailey began his career in production at Endemol Shine Group in Paris and Filmworks Group in Dubai, developing a deep understanding of the entertainment industry. He then pivoted to technology as a Product Manager specializing in natural language processing, working on conversational AI SaaS solutions from 2017 to 2020. Driven by the conviction that artists deserve fairer ways to monetize their work and that music rights represent a compelling asset class for investors, William launched Bolero in 2021 alongside Arthur Amon, whom he met at Le Wagon's coding bootcamp in Paris. As CEO, he leads the company's vision and strategy, building partnerships with artists, investors, and industry players. William holds a degree in Innovation and Technology Management from the University of Paris I Panthéon-Sorbonne and was named to the Forbes 30 Under 30 Europe 2025 list (Entertainment).