Jules is the co-founder and Creative Director of World Game, where he designs playful experiences that use mobile games and gamification to help organisations engage their audiences and drive real-world change.
At World Game, he leads the creative vision and methodologies behind the studio’s projects, from crafting new game concepts to guiding teams through the full creative process to ensure high-impact, emotionally engaging experiences.
A graduate in cognitive science from the École normale supérieure, Jules has built a practice at the crossroads of psychology, learning and design, focusing on how creativity works in the brain and how it can be trained.
Alongside World Game, he is an independent speaker, author and educator on creativity, teaching methods that help teams generate better ideas and apply creative thinking to complex problems in business, education and public institutions.
Co-founders